For startups and small businesses social media has a very special allure indeed. It is without question the best way to propel your business forward and to quickly gain some momentum, which you will be able to build on. To make sure that you use social media to it’s full potential you need to make sure that you have to start strong, know what to do and more importantly what you must avoid doing.
If you are a new business then you will only get once chance to make a good first impression with the audience on social media. If you don’t execute your first impression properly then you are likely to fall behind your competition – for those that lose ground on social media have to work twice as hard to pull it back.
To make it easier for all new startups and companies that are about to take on social media, we have compiled a quick checklist of the two biggest faux pas you can make. If you make either of these cardinal sins then you can be sure to have a very quick decline on social media.
You don’t have to be on every platform
It can sometimes be difficult to avoid the temptation of trying to be absolutely everywhere you can. All too often people fall in to the trap of thinking that every social media site is full of potential customers and if you don’t get to them, a competitor will. It is important to focus on quality over quantity. So when you’re first getting started only focus on the social networks that have the most potential prospects and widest audiences. It’s tricky to keep producing content that is relevant for each social platform. Don’t worry you can always grow your social media work as your team grows in the future.
Don’t be that guy
If you are going to try promoting extensively without trying to engage with your audience then you are fast on the road to social media suicide. Promoting you company or brand is always a good idea but you have to make sure that you balance right – engaging content, on one side, and marketing on the other. A simple rule to follow is the 80/20 rule. If you don’t get the balance right at first you will follow in the steps of many other start ups that have ended up in social media oblivion.
Let us know what you think of our list. Have you committed any of these social media ‘crimes’ or do you have any advice you would like to share with everyone? Just pop your thoughts and experiences in the comment section below this post. Thanks!
Tim Aldiss writes for Broadgate Mainland the financial PR specialists